Hero Zone brings VR Arena to IAAPA Expo Europe

Hero Zone, creators of immersive VR experiences, will launch its turnkey VR platform, Hero Zone Arena, at IAAPA Expo Europe later this month in London following a number of award wins.

Home to a variety of cooperative VR free-roam experiences, Hero Zone VR can facilitate up to six players at once, whilst also offering VR laser tag games for the more competitive players. The award-winning experience has reported a recent increase in demand and is now available at more than 150 locations.

CEO Sebastian Malavasi says: “The Hero Zone Arena is the natural next step for our company. It builds on the success of our free-roam VR adventures, which have been available in a software-only version for some time.

“The Hero Zone Arena is a new and improved version of our original product and comes with everything you need to get started right away. Providing an immersive and exciting experience that is perfect for FECs, trampoline parks, theme parks, and other venues looking to bring the latest in VR technology to their visitors”.

Hero Zone has seen also seen a surge in demand for mobile solutions. Its model of bringing the attraction directly to the customer, instead of having clients visit a venue, became a trend during the COVID-19 pandemic and continues to be a popular service.

“The demand is strong for birthday parties, corporate events and weddings where the customer prefers to have everything on site.

“Hero Zone’s lightweight equipment makes for a very convenient solution as everything fits in a box and can be set up in fifteen minutes, in contrast to the previous generation of VR solutions.”